How did TV advertising revenue change compared to the last year? 2018 seems to have started in a good way concerning television sector, however data are not that positive for every broadcasting station.
Among television channels with an increased growth in advertising revenue in the period of January – July 2018, Mediaset stands out. The Cologno Monzese company, thanks to the unencrypted and exclusive broadcast of the World Cup, has obtained +13.2% in July compared to the same month of the previous year, with a total growth of 4% (1.286 billion euros) in January – July.
July was a good month also for Sky, which improves compared to June limiting the drop in advertising revenue to -1.9% in January – July 2018 in relation to the same period of the last year. La7 has also obtained positive results, collecting a +4% in July and +1.8% (92.500 euros) within January and July 2018.
Analogously to the first seven months of 2017, Rai suffers a 4% decrease (440.704 euros). July also meant a crashing halt for Discovery, with a 1.9% increase (141.240 euros) during the first seven months of 2018 compared to a 3% increase in the first six months of the same year.
Concerning market share, Mediaset obtains 57.8% investments in television advertising sector, compared to Rai which achieves a 19.8%, Sky 11.9%, Discovery 6.3% and La7 4.1%.
Percentages were taken from the data processing carried out by ItaliaOggi on market data.
