Pamela Kaufman becomes president and ceo of international markets and retains the position of president Consumer Products and Experiences globally.
In her new role, she will be responsible for leading the growth of Paramount’s international business, strengthening the broadcaster’s international operations on six continents, including Network television, streaming, production studios, and the company’s commercial growth.
He will work closely with Paramount’s international leadership team and global team to continue the expansion of Paramount+ and Pluto TV in international markets. In addition, Kaufman will retain his current responsibilities for overseeing the multimillion-dollar global consumer products and experiences organization. In the role, Kaufman reports directly to Bob Bakish, president and CEO of Paramount, and succeeds Raffaele Annecchino.
In November 2021, Pamela Kaufman assumed the role of President of Global Consumer Products and Experiences for Paramount, becoming responsible for worldwide product business development, marketing, franchise planning, creative strategy, retail sales, and consumer insights (consumer research and analysis) for all brands in Paramount’s portfolio.
Kaufman was also responsible for Viacom’s first direct-to-consumer e-commerce site in 2019, The SpongeBob Shop, and has since led the expansion to additional online direct-to-consumer activities for our products tied to various CBS and Showtime programs, including similar stand-alone initiatives for large products/IP/programs/Brands such as Star Trek, South Park, and MTV.
Prior to joining Nickelodeon in 1997, Kaufman held positions at Turner International, Equity Marketing and Grey Advertising. She holds a BA in Art and Public Comucation from American University in Washington DC and was awarded the Honorary Doctor of Humane Letters by American University in 2019.
(Credits Images: Paramount)
