The Art of Releasing Content

Lessons learnt and best practices to anticipate in order to bring a property to its best performances. The session will focus on the recipes to bring content to the right place at the right time, with whom and how. What does “local” and “global” mean practically when you plan your release strategy ? What skills and anticipation does it take to become visible in the content jungle out there ? What is a “good” decision (or a bad one)?

Speakers:
– Simon Crowe (Founder & CEO of SC Distribution Intl, UK)
– Julien Borde (Executive VP of Animation contents Mediawan, France)